Private label skincare

What is the difference between private label skincare manufacturing and cosmetic contract manufacturing?

If you have a need or desire to produce a line of cosmetics under your own name or brand of the company, then it is not necessary to arrange production from scratch on your own. Cosmetic contract Manufacturing or a Private Label Skincare Manufacturing allows you to carry out the process of creating your own cosmetic line without creating your own production facilities. Let’s look at the advantages.

Private Label Skincare Manufacturing

If you do not need to develop an individual product, then you can choose it from a ready-made database of tested formulas and formulations. This approach is called Private label skincare manufacturing (White label skin care), and it provides for the use of such a product by various companies in their sales.

A private label skincare manufacturing is a service that offers a standard manufacturer’s product from a set of already existing recipes with the addition of your brand/label to the packaging. This service is most often used by small and medium-sized businesses that do not have their own production. These companies usually sell their cosmetic products on the Internet, exhibitions, small shops.

There are several advantages of Private label manufacturing:

• Reduced marketing and sales costs
• Time-tested recipes.
• There is no need to acquire special knowledge
• Low minimum order quantity (MOQ’s) of products under its own brand for startups.

But at the same time you do not get a unique recipe and marketing of private brands can carry speculation and competition in the market. Several companies can sell the same product, so creating yourself as a brand and getting others to trust them without any guarantees is a difficult task.

Therefore, before starting Private label skincare manufacturing, ask yourself if you feel comfortable selling a product that may be the same as other sellers, and will you be able to build marketing in such a way as to effectively explain how your product stood out from the crowd?

As you probably already understood, we do not offer a Private Label service. This is mainly due to the fact that we are focused on high-quality and new products, formulas that will be of interest to customers who have been working with us for many years, as well as to new companies that have just started working with us. Therefore, we are focused on cosmetic contract manufacturing about which you can find out from this link – Cosmetic contract Manufacturing