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Trends

‘Clean’ Beauty Uncovered: Clearing Up the Hype

The ‘clean’ beauty trend has generated a massive shift within the skincare industry, but what is it, and what does it mean for consumers? 

 
Key Features of ‘Clean’ Beauty:
The term ‘clean’ is interpreted in various ways, and marketing phrases like …

‘Superfoods’: Feeding Your Skin

As the saying goes, ‘you are what you eat,’ so why not nourish your skin the same way you nourish your body?
Brands are infusing their products with ingredients that most consumers would commonly find in the fresh food aisle …