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‘Clean’ Beauty Uncovered: What It Really Means for Your Skin
The ‘clean’ beauty trend has generated a massive shift within the skincare industry, but what is ‘clean’ beauty, and what does it mean for consumers?
Key Features of ‘Clean’ Beauty:
While ‘clean’ beauty often means different things to different people, there are common features. These include:
Ingredient Transparency: The disclosure of ingredients by the brand.
Safety: The avoidance of known irritants or potentially harmful ingredients.
Sustainability: Eco-conscious and sustainably sourced packaging and/or ingredients.
Is It ‘Clean’?
Let’s break down some common questions and often misleading myths to sort the facts from the fiction:
‘Clean’ means 100% natural:
Not necessarily! Brands can focus on natural formulations; however, synthetic ingredients can be included if deemed safe.
Chemicals Are Bad:
No, this is a very common misconception! Clean beauty avoids harmful chemicals but doesn’t ban all of them. Everything, including water, is a chemical, so it’s misleading to claim that all chemicals are harmful.
Natural Means Safe:
Not always! Some natural ingredients, like essential oils, …
Batch Variation in Natural Skincare
If you’re a fan of natural skincare, you might notice that your products sometimes like to keep things interesting! Maybe the colour isn’t quite the same shade as last time, or the scent isn’t as sweet. This is called batch variation, and while it may seem unusual, there is no need for concern – it’s just the charm of working with nature where no two batches are ever the same!
Using natural ingredients in cosmetics means that from batch-to-batch there will always be small differences, but why does this happen?
Let’s look at some frequently asked questions about natural skincare and batch variation and what it means about the natural ingredients used:
‘Why is the look, feel, or smell of my natural product different to the last one I bought?’
Even with identical ingredients used in each batch, environmental and seasonal conditions affecting those ingredients often cause variations in the final product. Let’s …
‘Superfoods’: Feeding Your Skin
As the saying goes, ‘you are what you eat’, so it is understandable to want to ‘feed your skin’ in the same way as the rest of your body. It is now a common trend for natural skincare brands to infuse their products with ingredients that most consumers would commonly find in the fresh food aisle of a supermarket. So why use these ‘super foods’ in skincare?
Whether you are looking to add super foods to your diet or your skincare regime, let’s look at some of the trending superfood ingredients within the natural skincare world and why they are used:
KAKADU PLUM: Richest source of Vitamin C
Skin concerns: Dull/tired skin, fine lines, and wrinkles
This Australian native is a powerful skin brightener that may protect skin from free radical damage, as well as assist with hyperpigmentation. It has the highest natural levels of Vitamin C ever recorded, with 100 times more …
Australian Native Flora: The Homegrown Heroes
The Australian landscape is undoubtedly one of the most beautiful and diverse; but it is also exposed to some of the harshest conditions on the planet. Exposure to these extremes have over time allowed our native flora to develop and adapt, with them producing some of the most powerful bio active ingredients.
Let’s look at some of our favourite Australian native botanicals and how they are used in skincare?
Kakadu Plum – Rich in Vitamin C
A powerful skin brightener that can protect skin from free radical damage, as well as assist with hyperpigmentation. It has the highest natural levels of Vitamin C ever recorded, with 100 times more than oranges. A powerful ingredient to use if you are wanting firmer and more radiant skin!
Davidson Plum – Regenerative properties
Davidson Plum is a powerful anti-ageing ingredient packed full of phytonutrients. It can encourage collagen and elastin production, helping to reduce the appearance of …
Vegan & Cruelty Free Skincare
Through the massive growth of veganism has come a transformation within the skincare industry; eco-conscious consumers also want to be provided with cruelty free and plant-based beauty alternatives that do not cause any harm to animals or the planet.
Let’s look at vegan and cruelty free skincare, their differences, and what you need to look for when choosing your cosmetic products.
What is vegan skincare and why should I switch?
Vegan-friendly skincare eliminates all animal derived ingredients and is exclusively made from plant and mineral based ingredients only. Vegan products are cruelty-free and avoid testing on animals and adding potentially harmful ingredients to formulations. Vegan brands or products are marketed as more eco conscious which means that not only are they promoting a cleaner product for you as the consumer, but also one that is kinder to animals and the planet overall.
What are the impacts of vegan skincare?
If you have decided to …
How to Design a Skincare Product
Are you new to the skincare industry and want to design your own skincare range, but don’t know where to start? If you feel confused by different ingredients, and their benefits and don’t know how to create your product, we can help!
Here are some tips from the My Skincare Manufacturer’s Research & Development Team on how to start:
Do Your Research!
The key to knowing what you want to create is to understand what goes into making the product. You will need to understand the requirements of your product, the market you are targeting as well as how you will make a profit. Research your competitors and find out what makes their product sell. Questions to think about include:
Why are specific products trending?
What ingredients do they use?
Who are they targeting?
How are they reaching their target audience?
What do you like and/or dislike about competitor products on …
