Sustainable Beauty & The Rise of Waterless Products
If you were to take a quick look at some of the cosmetics you use, it is likely that the majority will contain a large percentage of water.
A small percentage of water in one cosmetic product may seem insignificant, but the impact of using fresh water for the large-scale manufacturing is a rising concern. This concern has led to many brand owners and consumers to move towards innovative, waterless solutions that focus more on water preservation and environmental responsibility.
What is ‘anhydrous’ or ‘water-less’ skincare?
Anhydrous means waterless. Anhydrous formulations include powders, butters, balms, waxes, solid bars and even pressed serums and oils. These formulas are more concentrated and do not require a preservative system.
Why waterless products?
Ultimately, water is our most valuable resource! By eliminating the need for water in formulations, brands offer a sustainable option that significantly lowers the carbon footprint for both manufacturers and consumers.
| Key Point | Benefit / Impact |
|---|---|
| 💧 Waterless / Anhydrous Products | Concentrated formula that requires less per use |
| 🌍 Water Conservation | Eliminating water reduces carbon footprint and supports sustainable resource use. |
| ⏳ Longer Shelf-Life | Waterless formulas prevent bacterial growth, improving stability and longevity. Learn more about PET & Stability |
| ♻️ Sustainable Choice | Ideal for eco-conscious consumers who value environmental responsibility and water preservation. |
Final Thoughts:
Thanks to their concentrated formulas, strong sustainability appeal, and consumer convenience, waterless products are well-positioned for continued growth in the cosmetic world.
💌Interested in anhydrous products? Contact us: info@myskincaremanufacturer.com.au
